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Decathlon – kickoff event

Pursuit Gaming

Decathlon kick off event

Decathlon contacted us with very specific needs for their teambuilding activity. Every year, the company organises a sports day for their administrative staff as well as for store managers. In earlier editions, the participants would take part in a simple orienteering course with questions on paper; which suited them just fine.

To begin 2014 and innovate accordingly to their values, Decathlon management wisely called upon UrbanGaming.

The tablets contributed to different levels :

  • using a Google map instead of a regular paper one allowed to keep the sport component of the teambuilding activity.
  • instead of «control points», the players had to go to different spots in order to unlock challenges. The challenges were totally designed by Decathlon Belgium Management. It was all about gathering the participants’ opinions, ideas and creations in order to use them later on, and therefore improve the clients’ experience. The tablet offers a large range of activites such as open questions, multiple choice questions, pictures and video challenges.
  • the second aspect allowed to liven up the annoucement of the results by displaying the videos and pictures taken during the activity. Note that the participants were wearing head lamps in order to record videos and take pictures in semi-darkness!

This Pursuit Gaming was the most customised and sporty event that we ever organised!